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SCALE PASSION
Book Coming February 25th, 2025
Igniting Purpose,
Driving Impact
A Blueprint for Building Purpose-Driven Businesses
A quick thank you for taking the time to consider endorsing Scale Passion from Rob.
“When you align your actions with your purpose,
you create a powerful force for change."
Introducing, SCALE PASSION
We’ve been duped into believing a number of unhelpful notions about starting and leading a successful company; not least of all that profit and purpose are mutually exclusive.
So argues CEO, investor, author, and founder of ScalePassion Rob Craven who believes that we can evolve toward a better kind of capitalism.
Let Scale Passion be your companion on the journey to building a business whose focus on impact differentiates you from the competition, drives exceptional employee engagement, and becomes a prized asset for your stakeholders and investors.
“Impact is not a mere consequence of your actions;
it's a decision you make every day.”
Table of Contents
Stage 1: Harness Your Purpose and Lead Yourself
Chapter 1: Impact Is Your Decision to Make. What’s Holding You Back?
Chapter 2: Superpower #1: Your Purpose
Chapter 3: Superpower #2: Your Energy
Chapter 4: Superpower #3: Your Focus
Chapter 5: Superpower #4: Your Mindset
Stage 2: Scale the Business Purpose & Lead Others w/ Integrity
Chapter 6: The Foundation for Scale
Chapter 7: Key #1: Choose Purpose over Mission
Chapter 8: Key #2: Drive Clarity
Chapter 9: Key #3: Constantly Pursue Alignment
Chapter 10: Key #4: Set the Pace
Stage 3: Radiate Purpose and Impact
Chapter 12: Spark #1: Deepen the Leadership Totem Pole
Chapter 13: Spark #2: Responsibility over Accountability
Chapter 14: Spark #3: Cascade Impact
Chapter 15: Spark #4: Harness Energy
Want to read the whole book prior to providing your endorsement, reach out to Rob for a copy of the galley proof.
Or schedule some time with Rob to discuss the book in detail.
PURPOSE DELIVERS IMPACT
There are three stages to scaling impact.
Sample Endorsements
CEO Perspective: "Rob Craven's 'Scale Passion' is a must-read for any CEO looking to lead their business with purpose and drive impactful growth. His insights on harnessing purpose and leading with integrity are game-changers."
Founder’s Insight: "As a founder, 'Scale Passion' has given me the tools to align my team around a common purpose and drive sustainable growth. Rob’s real-world examples are both inspiring and practical."
Leadership Focus: "Rob Craven's 'Scale Passion' is a masterclass in modern leadership. His emphasis on clear agreements and integrity has reshaped how I approach scaling my business."
Strategic Impact: "This book is a blueprint for any business leader committed to making a real impact. 'Scale Passion' provides actionable strategies for aligning purpose with performance."
Personal Growth: "'Scale Passion' is not just about business growth; it’s about personal development. Rob’s insights on mindset and energy have been invaluable to my journey as a leader."
Cultural Alignment: "Rob Craven has brilliantly captured the essence of creating a purpose-driven culture. 'Scale Passion' is essential reading for anyone looking to scale their business while staying true to their values."
Practical Application: "What sets 'Scale Passion' apart is its practicality. Rob’s step-by-step approach to scaling a business with purpose is both inspiring and easy to implement."
Inspirational Read: "Few books have inspired me as much as 'Scale Passion'. Rob Craven’s passion for purpose-driven leadership is contagious and will leave a lasting impact on any reader."
Thought Leader’s Take: "'Scale Passion' is a groundbreaking work that challenges traditional business paradigms. Rob Craven’s focus on integrity and purpose is exactly what the modern business world needs."
Visionary Leadership: "Rob Craven’s 'Scale Passion' offers a visionary approach to leadership. His insights on cascading flight plans and creating clear agreements are invaluable for any leader looking to scale their impact."