The business hasn't
just grown.
It has outgrown how it's being led.

Scale the Founder. Scale the Business. Expand the Impact.

You May Be Hitting
a Ceiling If…

A Predictable Transition

You Didn't Build It Wrong.
You Built It for a Stage You've Outgrown.

The drive, instinct, and founder energy that created the company were exactly what it needed. But the next stage asks something different: a founder operating in the right role, leaders who truly own outcomes, and a business capable of carrying its purpose forward.

We believe growth should create greater performance, freedom, and impact — not cost you the fire that made you build the company in the first place.

Who We Help

This Is For

  • High-integrity founders and CEOs who have built something real
  • Established companies navigating a consequential inflection point
  • Founders who remain too central to decisions, strategy, or culture
  • Leadership teams ready to own more meaningful outcomes
  • Leaders who value performance, fulfillment, and purpose
  • People who want an experienced thinking partner, not a generic formula

This Isn't For

  • Companies looking only for a quick fix or generic report
  • Leaders seeking validation rather than honest perspective
  • Organizations unwilling to connect leadership growth with business change
  • Very early-stage startups still searching for a viable business model

What Founders Say

"ScalePassion has an unbelievable skill to quickly cut deep — create honesty, reveal the underlying and take the conversation to places no one else could — and all with logical, practical, doable next steps."
Michael Burgmaier Managing Director, Whipstitch Capital
"The ScalePassion team has an artful way of leading teams through challenging and impactful conversations — through an incredibly structured approach combined with humility, experience, and the ability to bring some fun into it."
Jeff Byers
CEO, Momentous
"The ROI isn't just financial. My clarity, my confidence, my ability to lead without burning out — all of it changed. That's harder to put a number on but more valuable than anything on the P&L."
Founder
$15M Specialty Retail Brand
"ScalePassion has a rare ability to get you out of the weeds and see the full picture — and then make sure you actually do something about it. Our leadership team is sharper and more aligned than we've ever been."
CEO
$22M Natural Products Company

Every engagement begins with a single step — a structured discovery process that maps where you are and charts where you're capable of going.

Take the First Step  →

By The Numbers

$2M → $25M
One founder. Three years.
Still climbing.
$200K → $20M
Run rate. Venture studio.
Two years in.
$20M+
In attributable value
documented across engagements.

Four Levers.
One Integrated System.

A business becomes a force for good when its purpose can travel beyond the founder. That requires more than a strategy or leadership intervention. The founder's Energy, the leadership team's Clarity, the company's operating Pace, and its internal and external Expression must reinforce one another.

Lever 1
Energy

The founder becomes a true leader — clarifying purpose, zone of genius, and focus. Removing the founder bottleneck so the business can breathe.

Lever 2
Clarity

The leadership team aligns around priorities and ownership. A clear Business Flight Plan — strategy, OKRs, accountability — so everyone pulls in the same direction.

Lever 3
Pace

The business runs on cadence — consistent rhythms of accountability, execution, and decision-making. Converting chaos into predictable momentum.

Lever 4
Expression

How the business shows up — to its people, its customers, its market. Clear, confident, consistent messaging and culture that extends beyond the founder.

Where Every Engagement Begins

The First Step

Most founders come to us strong in some areas, misaligned in others, and missing key pieces entirely. Before we prescribe anything, we map that clearly.

The First Step is a structured discovery process designed to give you — and us — a complete picture of where you are and what it actually takes to scale from here. It delivers immediate value and defines the right path forward.

How It Works
01
Discovery Stage
Leadership surveys and client diligence — a thorough look at your business, your team, and how you lead.
02
Strategy Stage
Strategic mapping with your team — identifying gaps, aligning leadership, and charting the path forward.
03
Flight Plan
Your Draft Flight Plan: a clear set of recommended next steps and early-stage objectives, built around your specific situation.
Start the Conversation  →
What You Receive
  • Personal Leadership Assessment Results Report
  • Are You Ready to Scale Results Report
  • Assessment Diligence Report & Recommendations
  • Draft Flight Plan with Recommended Next Steps & Early Objectives
Format
  • 3 × 50-min assessment calls
  • 4-hour virtual strategy session or dinner + full-day in-person
  • 50-min follow-up call
Where We Go From There

Ongoing Engagement Options

Depending on what the First Step reveals, we recommend the right path forward. Every engagement is tailored — we don't plug in a playbook, we build the right plan for you.

Who You're Working With

Founders Who've Built It.
Coaches Who've Lived It.

ScalePassion was built on the same principle we teach: the work must extend beyond the founder without losing the founder's purpose. Our team brings lived experience across leadership, strategy, operations, culture, brand, and growth.

Rob Craven
Rob Craven
Founder & Chief Catalyst

Rob Craven has spent his career at the intersection of founder psychology and business growth. As CEO of Garden of Life, he scaled the business from $10M to $60M in less than three years. As CEO of MegaFood, he scaled the business from $10M to $80M over seven years.

While the ScalePassion team has worked with hundreds of founders, Rob personally works with a deliberately small number of clients — because this work only happens when it's done right.

"Clients often call us unicorns — coaches and advisors who have actually sat in the founder's seat, scaled companies, and lived the consequences of every decision. That's a different kind of guide than a certified coach trained in a process."

Nick Van Nice
Head of Personal Leadership

Former president, operator, and founder coach with 22+ years helping founders grow themselves as they grow their companies. Deep experience in founder-led and family businesses, including supporting 10x growth at Engineered Tax Services, 5x growth at MegaFood, and 3x growth at DAVIS Companies.

Ryan Lewis
Head of Scale & Lifetime Value Lab

As a CEO and founder himself, led Tundra from $6M to $60M and built EarthHero's revenue operation from $0 to $6M. Certified leadership coach specializing in go-go stage companies and operational scale.

Bethany Davis
Head of Leadership Transformation

Specializes in the deeper personal work of leadership: nervous system, somatics, and conscious leadership. Operationalized social impact inside mission-driven companies including MegaFood. Leads ScalePassion's Flight School leadership development program.

Steve Klinetobe
Head of Story & Narrative

30+ years in brand and creative leadership. Founder of Curiosity Group (HP, Nike, Disney, Sony, Microsoft, Nickelodeon). CCO at Netrush, driving brand strategy for Enzymedica, MegaFood, Ruffwear, and Leatherman.

Jonathan Henning
Head of Expression

15+ years brand strategy and customer experience. Grew Harley-Davidson HOG from 1.2M to nearly 10M members over three years. Built customer strategy for Verizon, Soylent, and Starbucks Rewards. Available as Fractional CMO for $10M–$50M companies.

A Note from Our Founder
Rob Craven

I've Lived This
Transition.

I've been in the founder's seat and the CEO's seat. At Garden of Life and MegaFood, I experienced what happens when a company grows faster than its leadership, systems, and culture can evolve.

I also learned that a founder's role must evolve — not disappear. The goal is not to make you less important. It is to help you operate where you create the greatest value while building leaders and a business capable of carrying the purpose forward.

I believe business can advance human flourishing. Growth should create greater performance, freedom, fulfillment, and impact — not require sacrificing your health, relationships, or the purpose that made the company worth building.

I built ScalePassion and assembled this team to help founders navigate that transition with truth, humanity, and practical experience.

The First Step is how we determine what you and your company actually need next.

— Rob Craven
Founder & Chief Catalyst, ScalePassion
Author, Scale Passion: A Blueprint for Scaling Purpose-Driven Businesses

There Are Several Ways
to Get Started.

Take the First Step

Every ScalePassion engagement begins with a structured discovery process. We work with a small number of founders at a time — by design. Rob reviews every inquiry personally.

Start the Conversation  →

Get the Book

Scale Passion captures the ScalePassion framework — built from 30 years of founder experience. A fast read. A useful one.

Buy the Book  →
Scale Passion book cover

Two Tip Tuesday

Rob sends a short weekly note — two practical ideas for founders navigating growth. No filler. Just useful.

Subscribe Free  →

Get a Taste

ScalePassion hosts live events — free founder roundtables, low-cost strategic sprints, and more. Rob is also regularly featured on podcasts. See what's coming up.

What's Going On  →
Scale the Founder. Scale the Business. Expand the Impact.

Build a Business Capable
of Growing Beyond You.

The First Step maps where you are, clarifies what the next stage requires, and determines the right path forward for you, your leaders, and the business.

Take the First Step  →