The business hasn't
just grown.
It has outgrown how it's being led.

Scale the founder to scale the business.

You May Be Hitting
a Ceiling If…

Who We Work With —
And Who We Don't

This Is For

  • Founders and CEOs of growth-stage companies ($1M–$30M+ revenue)
  • Leaders ready to invest in their own development — not just their company's
  • Companies where the founder is still the primary driver of culture and strategy
  • People who want a trusted thought partner, not a report or a deliverable
  • Founders who are honest enough to admit the ceiling is them

This Isn't For

  • Companies looking for a short-term fix or a quick audit
  • Founders who want an outside voice to validate what they've already decided
  • Organizations that aren't ready to do the real work on leadership
  • Startups pre-revenue or in early seed stage

What Founders Say

"ScalePassion has an unbelievable skill to quickly cut deep — create honesty, reveal the underlying and take the conversation to places no one else could — and all with logical, practical, doable next steps."
Michael Burgmaier Managing Director, Whipstitch Capital
"The ScalePassion team has an artful way of leading teams through challenging and impactful conversations — through an incredibly structured approach combined with humility, experience, and the ability to bring some fun into it."
Jeff Byers
CEO, Momentous
"The ROI isn't just financial. My clarity, my confidence, my ability to lead without burning out — all of it changed. That's harder to put a number on but more valuable than anything on the P&L."
Founder
$15M Specialty Retail Brand
"ScalePassion has a rare ability to get you out of the weeds and see the full picture — and then make sure you actually do something about it. Our leadership team is sharper and more aligned than we've ever been."
CEO
$22M Natural Products Company

Every engagement begins with a single step — a structured discovery process that maps where you are and charts where you're capable of going.

Take the First Step  →

By The Numbers

$2M → $25M
One founder. Three years.
Still climbing.
$200K → $20M
Run rate. Venture studio.
Two years in.
$20M+
In attributable value
documented across engagements.

Four Levers.
One Integrated System.

Everything we do is built on The ScalePassion Model — four interconnected levers that, when pulled together, unlock a company's next stage of growth.

Lever 1
Energy

The founder becomes a true leader — clarifying purpose, zone of genius, and focus. Removing the founder bottleneck so the business can breathe.

Lever 2
Clarity

The leadership team aligns around priorities and ownership. A clear Business Flight Plan — strategy, OKRs, accountability — so everyone pulls in the same direction.

Lever 3
Pace

The business runs on cadence — consistent rhythms of accountability, execution, and decision-making. Converting chaos into predictable momentum.

Lever 4
Expression

How the business shows up — to its people, its customers, its market. Clear, confident, consistent messaging and culture that extends beyond the founder.

Where Every Engagement Begins

The First Step

Most founders come to us strong in some areas, misaligned in others, and missing key pieces entirely. Before we prescribe anything, we map that clearly.

The First Step is a structured discovery process designed to give you — and us — a complete picture of where you are and what it actually takes to scale from here. It delivers immediate value and defines the right path forward.

How It Works
01
Discovery Stage
Leadership surveys and client diligence — a thorough look at your business, your team, and how you lead.
02
Strategy Stage
Strategic mapping with your team — identifying gaps, aligning leadership, and charting the path forward.
03
Flight Plan
Your Draft Flight Plan: a clear set of recommended next steps and early-stage objectives, built around your specific situation.
Start the Conversation  →
What You Receive
  • Personal Leadership Assessment Results Report
  • Are You Ready to Scale Results Report
  • Assessment Diligence Report & Recommendations
  • Draft Flight Plan with Recommended Next Steps & Early Objectives
Format
  • 3 × 50-min assessment calls
  • 4-hour virtual strategy session or dinner + full-day in-person
  • 50-min follow-up call
Where We Go From There

Ongoing Engagement Options

Depending on what the First Step reveals, we recommend the right path forward. Every engagement is tailored — we don't plug in a playbook, we build the right plan for you.

Who You're Working With

Founders Who've Built It.
Coaches Who've Lived It.

Rob Craven
Rob Craven
Founder & Chief Catalyst

Rob Craven has spent his career at the intersection of founder psychology and business growth. As CEO of Garden of Life, he scaled the business from $10M to $60M in less than three years. As CEO of MegaFood, he scaled the business from $10M to $80M over seven years.

While the ScalePassion team has worked with hundreds of founders, Rob personally works with a deliberately small number of clients — because this work only happens when it's done right.

"Clients often call us unicorns — coaches and advisors who have actually sat in the founder's seat, scaled companies, and lived the consequences of every decision. That's a different kind of guide than a certified coach trained in a process."

Nick Van Nice
Head of Personal Leadership

Former president, operator, and founder coach with 22+ years helping founders grow themselves as they grow their companies. Deep experience in founder-led and family businesses, including supporting 10x growth at Engineered Tax Services, 5x growth at MegaFood, and 3x growth at DAVIS Companies.

Ryan Lewis
Head of Scale & Lifetime Value Lab

As a CEO and founder himself, led Tundra from $6M to $60M and built EarthHero's revenue operation from $0 to $6M. Certified leadership coach specializing in go-go stage companies and operational scale.

Bethany Davis
Head of Leadership Transformation

Specializes in the deeper personal work of leadership: nervous system, somatics, and conscious leadership. Operationalized social impact inside mission-driven companies including MegaFood. Leads ScalePassion's Flight School leadership development program.

Steve Klinetobe
Head of Story & Narrative

30+ years in brand and creative leadership. Founder of Curiosity Group (HP, Nike, Disney, Sony, Microsoft, Nickelodeon). CCO at Netrush, driving brand strategy for Enzymedica, MegaFood, Ruffwear, and Leatherman.

Jonathan Henning
Head of Expression

15+ years brand strategy and customer experience. Grew Harley-Davidson HOG from 1.2M to nearly 10M members over three years. Built customer strategy for Verizon, Soylent, and Starbucks Rewards. Available as Fractional CMO for $10M–$50M companies.

A Letter from Our Founder
Rob Craven

I've Sat Across From
a Lot of Founders.

Smart people. Driven people. People who built something real from nothing.

And almost every one of them hits a moment where the playbook that got them here stops working. The team they trusted isn't performing. The strategy feels foggy. They're working harder than ever — and somehow falling further behind.

That's not a business problem. It's a leadership problem.

The company has scaled. The founder hasn't caught up.

This is the work I've dedicated my career to. I've been in your seat — as CEO of Garden of Life, scaling from $10M to $60M in less than three years, and at MegaFood, from $10M to $80M over seven years. I know what it costs when leadership doesn't keep pace with growth.

If you're ready to close that gap — to lead with more clarity, more energy, more intention — this is the right place.

But only if you're ready.

— Rob Craven
Founder & Chief Catalyst, ScalePassion
Author, Scale Passion: A Blueprint for Scaling Purpose-Driven Businesses

There Are Several Ways
to Get Started.

Take the First Step

Every ScalePassion engagement begins with a structured discovery process. We work with a small number of founders at a time — by design. Rob reviews every inquiry personally.

Start the Conversation  →

Get the Book

Scale Passion captures the ScalePassion framework — built from 30 years of founder experience. A fast read. A useful one.

Buy the Book  →
Scale Passion book cover

Two Tip Tuesday

Rob sends a short weekly note — two practical ideas for founders navigating growth. No filler. Just useful.

Subscribe Free  →

Get a Taste

ScalePassion hosts live events — free founder roundtables, low-cost strategic sprints, and more. Rob is also regularly featured on podcasts. See what's coming up.

What's Going On  →

We Work With a Select Number
of Founders at Any One Time.

If you're ready to close the gap between where you are and where you're capable of leading — the First Step is where we start.

Take the First Step  →