We believe entrepreneurs are the hope for a world in crisis.
More than governments or nonprofits, purpose-driven businesses are poised to sustainably solve our biggest challenges.
That’s why we’re so passionate about unleashing change-the-world CEOs and founders to scale their change-the-world companies.
Unfortunately, founders are often unfocused, underfunded, and don’t know their own power. As they bring on investors, they often have their purposeful aspirations squeezed out of the business in the name of profit, growth, and limiting risks. When the passion gets squeezed out, so does the fuel that drives them.
Bottom-line: Founders need alternatives to fear-based decision-making. They need to know they’re not wrong to want their passion to come through their brand. They need proof that growing the business doesn't have to be “the way they said it’s done” — and practical tools to do it differently.
That’s why we started ScalePassion: We exist to support founders as they scale their purpose-driven businesses.
Meet The Team
Our Founder’s Story
Robert U. Craven is well-known for building award-winning, high-integrity products, brands, and businesses and for being deeply focused on making a difference in the lives of other people.
Rob Craven is a purpose-driven CEO, founder, and author dedicated to radically evolving capitalism by connecting personal purpose to business success. As the former CEO of MegaFood and Garden of Life, Rob led both companies to achieve rapid, profitable growth, B-Corporation status, and successful financial exits. Under his leadership, Garden of Life was ranked #14 on the Inc. 500 List of Fastest-Growing Companies, and MegaFood earned spots on multiple "Best Place to Work" lists in New Hampshire.
Recognized as one of the ‘Top Conscious Business Leaders’ by Conscious Company Media, Rob’s leadership has been celebrated for its focus on transparency, innovation, and building award-winning cultures.
With over two decades of experience working with entrepreneurs, private equity, and large multinational companies, Rob has become a trusted advisor to high-growth, impact-driven businesses. As the founder of ScalePassion, he now helps business leaders harness purpose to scale their companies and create meaningful, sustainable change in the world.
Rob’s personal mission is to empower leaders to connect their personal purpose with their business purpose, enabling them to radiate impact across their organizations and beyond. His passion for transformative leadership has made him a sought-after speaker, coach, and thought leader in the realm of social impact and conscious business.
Rob lives with his family in Jupiter, Florida, and continues to inspire and instruct leaders around the world through his writing, speaking, and hands-on consulting.
Nick Van Nice
Personal Leadership
I’m Nick Van Nice, the Personal Leadership Coach of ScalePassion, and for the past 18 years, I’ve been working with founders to help them develop the personal leadership mindset they need to scale change-the-world businesses.
I do this by helping leaders tap into their purpose, harness their energy, and focus on what matters most.
Here’s why you can trust me
I have 20 years of experience in my own 3 start-ups.
7 years in professional management at Dearborn Financial Publishing/NFG (President/COO)
10,000+ hrs of coaching experience at Results Driven Coaching, rated 5.0 star on Google reviews
Certified ICF training -Corporate Coaching (ACCP) and the Core Essentials program (CEG)
Completed ICF approved Enneagram Certification course in 2023.
Coached dozens of industry leading founders/executives in companies of all sizes.
Leadership development at one company resulted in 3x growth and a Best in Staffing award.
I help founders find their voice and lead with an authenticity that inspires their teams.
Are you ready to lead?
Steve Klinetobe
Chief Storyteller
Steve Klinetobe, an executive-level creative, has garnered a reputation for disrupting boardrooms with his insights and ideas. As a born rule-breaker with a deep understanding of emotional and human elements of business, he advocates for radical change and authentic connection.In a career spanning 25 years, Steve has leveraged his innate leadership and guidance to build creative teams that deliver impactful, ground-breaking campaigns. This creative trailblazing has benefitted some of the world's most recognized CPG, B2B, and Entertainment brands such as HP, Microsoft, Nike, Disney, Dreamworks, Sony, eHarmony, Amazon, Leatherman, and Nickelodeon.
Steve Klinetobe merges creativity and leadership with inspiration at the heart of his approach, continuously pushing boundaries and catalyzing transformation.
Lainy Jahnke
Client Catalyst
Lainy ensures that Scale Passion runs effectively both internally and externally. She is responsible for managing backend processes and optimizing overall efficiencies. Lainy supports all needs for our current and prospective customers to provide smooth delivery of services.
Previously, Lainy served as COO for a financial services firm. She has a deep understanding of building operational functionalities within an organization from the ground up. She is an experienced and highly adaptable operations executive with a deep understanding of how best to develop individual talent and company functions for growth and scale. Lainy is practical, motivational, and highly organized. Passionate about translating “big ideas” into actionable projects to ensure quality execution of on-time deliverables.
Lainy is a distinguished graduate of Ashford University where she studied Business and Accounting. Outside of work, Lainy spends much of her time volunteering and is an avid supporter of breast cancer research and The Make a Wish Foundation. She also loves the outdoors and can be found hiking, camping or kayaking.
Who We Work With
We bring our best energy to a certain type of founder. In fact, we’re up-front that we only work with founders who are:
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Curious
and open to new ways of thinking & doing things
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Committed
to putting in the effort and doing their work
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High Integrity
They make and keep agreements, take their 100% responsibility, and are honest about their feelings & thoughts
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Impact-Minded
You think about more than making money - there is something inside of you that knows your company can make a real difference in the world
What People Are Saying About ScalePassion
Want to see what it’s really all about?
Take a deep dive into the mind of our founder, Rob Craven, by watching this interview with Rob Sinclair at Conscious Brands.
Don’t let the challenges of scaling squeeze the passion out of running your company.
Get the help you need to create successful — and sane — growth for your change-the-world business.