Coming April 1, 2025!

Distributed by

“Focus is the bridge between dreams and
reality; without it, even the best plans fall apart.”

Introducing, SCALE PASSION

We’ve been duped into believing a number of unhelpful notions about starting and leading a successful company; not least of all that profit and purpose are mutually exclusive.

So argues CEO, investor, author, and founder of ScalePassion Rob Craven who believes that we can evolve toward a better kind of capitalism.

Let Scale Passion be your companion on the journey to building a business whose focus on impact differentiates you from the competition, drives exceptional employee engagement, and becomes a prized asset for your stakeholders and investors.

CEO, investor, author, and founder of ScalePassion Rob Craven

 “Challenges are not roadblocks but opportunities
to cultivate resilience and innovation.”

Table of Contents

Stage 1: Harness Your Purpose and Lead Yourself

Chapter 1: Impact Is Your Decision to Make. What’s Holding You Back?

Chapter 2: Superpower #1: Your Purpose

Chapter 3: Superpower #2: Your Energy

Chapter 4: Superpower #3: Your Focus

Chapter 5: Superpower #4: Your Mindset

Stage 2: Scale the Business Purpose & Lead Others w/ Integrity

Chapter 6: The Foundation for Scale

Chapter 7: Key #1: Choose Purpose over Mission

Chapter 8: Key #2: Drive Clarity

Chapter 9: Key #3: Constantly Pursue Alignment

Chapter 10: Key #4: Set the Pace

Stage 3: Radiate Purpose and Impact

Chapter 12: Spark #1: Deepen the Leadership Totem Pole

Chapter 13: Spark #2: Responsibility over Accountability

Chapter 14: Spark #3: Cascade Impact

Chapter 15: Spark #4: Harness Energy

PURPOSE DELIVERS IMPACT

There are three stages to scaling impact.

First, Harness Your Purpose & Lead Yourself. Then, Scale the Business Purpose & Lead Others With Integrity. Finally, Radiate Purpose & Impact

 “Impact is not a mere consequence of your
actions; it’s a decision you make every day.”