Is Your Change-The-World Brand Data Ready? (Video)
Retailers expect even the youngest brands to come to the table with targeted data.
David Browne is a well-respected marketing research mind in the natural products industry. His career includes tenures at Whole Foods and SPINS, as well as Healthshop.com, where he ran merchandising. However you cut it, David has a deep understanding of the role of data in a brand’s success.
Findaway Adventures recently hired him to help us with one of our investments, so I was delighted when he agreed to be interviewed for the Findaway Adventures Club series “Nail Your Strategy in 8 Weeks.”
In this short video clip, excerpted from a longer discussion of tips and techniques for how startups should be doing marketing research, David picks up on some key issues for early-stage entrepreneurs, including:
In these data-driven times, retail customers expect brands to bring a lot more to the table than passion for your product and a sense of mission.
Don’t assume that data from your current geographical region translates into useful data for new geographical markets.
The hallmarks of a smart channel strategy begin with realizing that no two channels are alike.
Why data gathered from brick and mortar retail remains the best starting point for brands eager to do business with Amazon and e-commerce platforms.
As David says, there’s a whole universe of data out there waiting to be tapped. In the extended version of this interview (available to Findaway Club members), David and I compare notes on inexpensive versus premium data, and when paying more makes the most sense.
What is your company doing to better understand your market? Drop me a line and let me know!
Sincerely,
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All credit to my ghostwriting partner, Dave Moore, who is instrumental in getting my thoughts out in a coherent manner & into these blogs. Thanks Dave!