Inspire Others to Stop Watching the News and Start Making It
Breaking news flash! “This just in: “Politicians are still arguing, and the world is still spinning.” The endless cycle of political debates reminds me of soap operas—As the World Turns comes to mind—full of drama but ultimately going on from month to month and year to year with nothing much changing.
But here’s something truly newsworthy: you taking action to make a difference behind the scenes. You know: putting a little less plastic into the Earth; making a product that is good for people instead of bad for them; supporting your local heroes; giving your team a purpose beyond making it through until the weekend; turning operational expenses into charitable donations. Now there’s some news that’s worth tuning in to!
So, what are you waiting for? Broadcast your news to the rooftops and inspire others with your purpose—not just your teams, but also your customers, partners, and the community. Having customers choose your product or service over others is a necessary condition for success; but it’s not newsworthy. Jamie Mianchini’s idea for a new business is.
Disillusioned by life in corporate America, Jamie took a sabbatical during which he raised money to give free rides to people all around the world on a tandem bicycle as a way of promoting world peace. He fundraised for the project by serving as a broker for a company’s service contracts and using part of his broker’s fee to fund the project, while donating part of the fee to the client-company’s favorite cause. Thus was born the germ of his idea for his own for-profit business, Purpose in Expenses, which turns everyday Zoom calls or Google emails into opportunities to feed, cloth or shelter the hungry.
And that is fascinating news. If you want to generate your own good news, start here:
Lead by example. Leaders who inspire others created a ripple effect of positive change. Jamie Bianchini connects his company’s product and purpose right on page one of the website. No digging around for it necessary, although if you want to, you can right here.
Tell your story. Purpose in Expenses doesn’t simply state its purpose, it shows the evolution of what is truly a freakin’ brilliant idea. A good story begins in the beginning and strives to be transparent about the challenges and setbacks as well as successes encountered along the way. People are inspired by stories to which they can relate.
Show impact. Celebrating the small wins along the way allows you to build a community around your purpose. The Purpose in Expenses website includes mini-case studies highlighting both the social and business impacts of doing business with Jamie’s company.
So while the politicians and their chroniclers are arguing over who controls the headlines, Purpose in Expenses is writing stories that truly matter. Like the story about saving one company $100,000 in expenses that produce $6,000 a year in funds to impact different causes. You have the power to create the stories that truly matter, too. Let’s make some news