Three working sessions. Three weeks. One clear direction—grounded in purpose and ready to guide your most important planning season.
Founders heading into fall are facing the same pressures—more decisions, fewer resources, and a planning cycle that's coming fast. The challenge is not simply making a plan. It is choosing a direction that reflects what matters most and gives the whole team something meaningful to move toward.
Uncertainty about what to prioritize next
Leadership team pulling in different directions
Market dynamics shifting faster than your strategy
Budgeting season approaching without a clear plan
Doing more with less and feeling the stretch
This is not a workshop where you sit and take notes. It's a working session where you and your leadership team do the strategic work—in real time, with direct coaching and challenge from Rob. You leave with greater clarity about why the business matters, where it is going, and what deserves your focus now.
A tight list of what matters most right now — and what doesn't.
A purpose-led direction your whole team can understand, believe in, and act on.
A working set of objectives and key results ready for budgeting season.
Leadership on the same page heading into Q4 and 2027 planning.
A focused strategic framework you can use well beyond the sprint.
Decisions made. Direction set. A team energized by what comes next and ready to execute.
Three focused weeks. Each session builds directly on the last—moving from purpose and insight to priorities, alignment, and action.
Define your purpose, mission, and ideal customer. Get honest about where you are today and what the market is telling you.
Articulate your vision and core values. Surface what's most important right now and begin shaping your strategic priorities.
Finalize your OKRs, align your leadership team, and leave with a focused Business Flight Plan you can act on immediately.
The sprint is built around the ScalePassion Business Flight Plan—a set of strategic questions that connect purpose to strategy and create the clarity founders need to lead with confidence.
Rob Craven is the former CEO of Garden of Life and MegaFood, author of Scale Passion: A Blueprint for Building Purpose-Driven Businesses, and a certified coach in The 15 Commitments of Conscious Leadership. He helps founders and leadership teams turn purpose into clearer leadership, stronger businesses, and greater impact. The ScalePassion Business Flight Plan—a practical, founder-tested strategic framework—is central to that work.
He's heard the same themes from founders across industries heading into this planning season: uncertainty, lack of focus, leadership stretch, shifting markets. The Strategic Focus Sprint was built to address all of them — directly, practically, and fast.
Seats are limited — this cohort is small by design. Sessions run October 22, 29 & November 4, Noon–3pm ET. Questions? Email Rob directly.
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